Commercials, Social Media ADs, Explainers Videos

As Creative Lead for Next Pathway Inc., I produced comprehensive educational video content for Social Media about SHIFT, one of the company's proprietary software product. Working alongside the marketing manager, I developed videos spanning from product launch through rebranding for the technology market. My work included creating informative advertisements and detailed explainer videos that educated audiences about SHIFT's capabilities while generating consistent leads. While maintaining creative direction throughout production, I ensured all deliverables aligned with the brand owners' vision and strategic objectives.