Product Launch Videos

Between 2016 and 2024, I produced three impactful product launch videos for Next Pathway Inc., creating animated logos in Cinema 4D while developing compelling visual narratives that effectively communicated each solution's value proposition. ARRAY, I created a launch video showcasing this modernization platform that transforms legacy back-end systems into contemporary architectures. The animated logo visually represented this evolution from old to new through a metamorphic transition effect. MERCURY launch video presented Next Pathway's innovative microservices factory through engaging storytelling. I developed an animated logo that embodied the concept of rapid assembly and deployment with kinetic typography and modular elements. FUSE product launch video introduced Next Pathway's data integration solution that established data-as-a-service capabilities for enterprise clients. The animated logo utilized flowing interconnected elements to symbolize seamless data movement while maintaining visual consistency with the company's broader brand identity by that moment.